The Original Makeup Brush Sanitizer · A five-minute ritual

Our story

It began with a barber’s jar.

Brushean started with one stubborn question — where should good brushes live when they aren’t in your hand — and an answer that came from an old barber’s jar.

Rosanna Wang, founder of Brushean
Rosanna Wang
2017 — 2018

The jar

A friend set out to invent something — a quiet place to keep makeup brushes, closed away from dust and light. The early forms never felt right. Sitting with the latest one, I kept returning to a single detail: a brush only holds its shape one way, so it has to be lifted, never laid flat. An old barber’s jar came to mind — tools standing upright, sealed, ready — and I drew the shape Brushean carries today.

The jar
2018

The response

Brushean launched to a fast and generous response. Within weeks it had been written up by PopSugar, Real Simple, Elite Daily and Byrdie — all drawn to the same idea: five minutes, one button, clean brushes without water.

The response
2019 — 2021

Refinement

In the years that followed, the object grew quieter and more considered — down to a soft top that cradles your rings through a cycle. In 2021 came Roro, a travel case named for a nickname of mine, so the ritual could travel too.

Refinement
Today

The idea, intact

Brushean is mine to lead now, and the intent is exactly what it was: one beautiful, useful object, made well. It still finds new homes every month, almost entirely by word of mouth — proof enough that the idea was right.

The idea, intact
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